ViendoMovies, the Spanish‑languagePayTV channel owned by SOMOSTV (a company chaired by Luis Villanueva and partof SOMOS Group), which programs the best contemporary films produced inSpanish, 24 hours a day and without commercial interruptions, celebrates duringthe month of September 2026 the twentieth (20th) anniversary of a space thatshowcases and promotes the cinema that has impacted audiences around the world.ViendoMovies commemorates an outstanding trajectory in Spanish‑languagetelevision in the United States and Puerto Rico presenting modern and exclusivefilms, originally produced in Spanish, with high production values, big‑screenquality, and the most popular talent from all Spanish‑speaking countries. Thechannel is included in the Hispanic channel packages of major cable andtelecommunications companies, strengthening entertainment offerings for theLatino community.
ViendoMovies was launchedon September 5, 2006, with a premium profile, elegant on‑air presence, and ahigh‑quality graphic package. The channel programs films in High Definition andfirst‑window PayTV releases, not available on other channels or platforms—animportant option in times of redundancy in title distribution. With itsextensive library, the channel offers, in addition to regular premieres, genreor talent cycles, functioning as a promotional space for modern Spanish‑languagecinema.
ViendoMovies includesclosed captioning in English and Spanish and coverage of events where Spanish‑languagecinema participates, such as the Oscars, Goya Awards, Ariel Awards, andfestivals in Huelva, San Sebastián, Miami, Chicago, and others. The channelincludes a significant offering of Video On Demand (VOD) titles, allowingsubscribers to enjoy great films whenever they choose.
Before the arrival ofViendoMovies, Spanish‑language cinema had limited representation in the market,despite the production capacity of countries with well‑developed filmindustries such as Colombia, Chile, Peru, the Dominican Republic, Argentina,and Spain, among others. The cinema from these countries on the channel,combined with the significant presence of Mexican cinema (for the largestLatino community), provides a balanced offering of origins and genres andrepresents an important source of revenue for the Spanish‑language filmindustry, supporting its growth and sustainability. ViendoMovies celebratesnational holidays and U.S. festivities, fostering integration and meeting theneeds of a community that goes to the movies an average of 3.3 times ayear—compared to Asians (2.9) and Whites (2.3)—and represents 24% of box officesales despite being 19% of the population.
Luis Villanueva, Presidentand CEO of SOMOS Group, stated: “Twenty years in such a competitive and dynamicmarket is an achievement worthy of celebration. Our team established a positionthat is a source of pride for us, our clients, and our audience. We deliver achannel of the highest quality, competitive with the best, in the mostdeveloped television market. Cinema is one of the entertainment options mostpreferred by Latinos, and with ViendoMovies we enjoy modern productionsrepresentative of a cutting‑edge industry. We will continue this importantmission, which connects us with our roots and language.”
ViendoMovies celebratesmore than an anniversary. These are 20 years of permanence, evolution, andconnection with its audience as a destination to enjoy the best filmsoriginally produced in Spanish. The channel also celebrates Hispanic HeritageMonth, from September 15 to October 15, along with the celebration of Mexico’sIndependence Day (September 16), featuring productions from that countrythroughout the day.
ABOUT VIENDOMOVIES: ViendoMovies is apremium Spanish‑language PayTV channel programming exclusive contemporarycinema in Spanish, without commercial interruptions, 24 hours a day, in aculturally relevant premium package. ViendoMovies is produced for the Hispanicmarket in the United States and Puerto Rico and is part of SOMOSTV LLC. Formore information, visit http://www.viendomovies.com and http://www.somostv.net
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